Mentioned this at work today.
Councils have evidently already been informed of the legal position and now no longer accept adverts which suggest that a lift may be available. Stockists of their leaflets have been asked to replace older leaflets with up to date ones. It is probably only dinosaurs like me that still have old ones stuffed in their information folder (but, I might add, not from Monday). Councils, of course, have no powers over privately produced literature other than refusing to stock/sell them.
I asked how the law regarded me giving occasional lifts to distressed/misplaced/disinclined to continue visitors.
In my own vehicle I must be insured for business use (which I am) and in a liveried vehicle I am covered by the council insurance. My job does not require me to carry folks so it is a matter of my intention that is critical. If I happen across someone who I feel needs a lift, then, because it is my spur of the moment judgement I am OK (as I can carry a child without the regulation restraint in a situation that I had not foreseen). If I go out at a persons request to pick someone up then I should still be OK but this has not been tested in court yet!
Thanks for the advice Joyce. Anyone want some 3 year old Pennine .....